Founding Members

Meet The Founder

Originally from Rochester, NY, Dana entered the finance industry in 2007. After a fruitful career start as a Financial Advisor, Dana founded her own firm where she introduced her client-focused and woman-empowering brand of financial advising to the Rochester, New York, market. She is passionate about guiding people through life’s transitions that inevitably impact their financial needs.

Dana’s love of financial planning took root in the St. John Fisher College business program. She graduated with a degree in Business, with a concentration in Financial Planning and Corporate Finance, and a minor Accounting.

In 2019, Dana joined her husband, Brian Mayeu and The Mayeu Financial Group. Through her involvement with various women’s organizations, Dana realized her driving passion for helping women in business within her community. During the COVID-19 pandemic, Dana launched a private Facebook Group, where women could come together to support one another in business, network with each other, promote their business through speaking engagements and so much more. That which led her to create New Evolution Community and Coworking, for Women. Dana’s mission is to develop a supportive network by providing a community of like-minded, inspiring professional women, so they can grow in their career and become financially successful.

Meet Our Founding Members

Michelle Arbore
Savvy Social Media – Owner


Jordan Betts

Kate Bissinger, MS, ACC
Ignite Coaching Collaborative, LLC
Leadership Development Coach
DISC Trainer

Tracy Erwin

Pam Gardephe
Integrative Nutrition Health Coach
Live Well for Health


Julie Haers
Keystone Capital Partners Group Financial Advisor


Carolyn Houseknecht
The Houseknecht Agency – Agency Owner


Angella Luyk

Crystal Petit-Frere

Renee Veniskey
Immagine Photography – Owner


Nermine Zakhary
Founder & Chief Empowerment Officer